Elumen, by Goldwell, is the first high performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction – the positively charged hair draws in the negative charge of Elumen hair color dyes. It works with no Peroxide or Ammonia, so there is no need for mixing. This is why Elumen is longer lasting than most conventional hair colors yet causes no damage to the hair.
Features and Benefits:
Extra long durability
Unique Elumen shine with intensive color results
Numerous application options
Can be applied to all base levels